Your site isn't just for humans anymore. ChatGPT, Perplexity, Claude and Gemini are reading it to decide who gets recommended. Here's how to be the answer.
Buyers increasingly start with an AI, not a search box. When someone asks an assistant "what's the best tool for X," the models answer from what they can read and quote. If your content is hard to parse, you're invisible in the exact moment a decision gets made.
Long marketing paragraphs are hard to quote. Break key information into clear question-and-answer blocks — the shape both AI crawlers and your on-site agent can lift cleanly. A crisp "Does it integrate with Slack? Yes, here's how" beats a wall of copy.
A clean sitemap and an llms.txt file tell AI crawlers which pages matter. Keep canonical URLs tidy and avoid burying answers behind scripts that crawlers can't execute.
Allow the crawlers you want quoting you — GPTBot, ClaudeBot, PerplexityBot, Google-Extended — while blocking the ones you don't. Being readable is a choice you make in robots.txt.
The fastest readiness win is answering questions you currently don't. An on-site agent surfaces exactly which questions visitors ask that your content can't handle — a ranked to-do list for the pages worth writing.
Treat AI readiness like SEO: score it, fix the gaps, and re-check. SiteGPT scores your site across content coverage, structured answers, freshness, and crawler access — and the same content that helps the models also powers the agent on your page.
