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For education & coaching

Answer “is this right for me?”

People buy courses and coaching on fit, and the answer usually lives across years of published material rather than on a pricing page.

A back catalogue nobody searches and enquiries that all ask the same three things.

  • 7 of 11 jobs on admissions finish without a person
  • Seven days without a card
  • Full refund on any plan, 30 days
An international applicant, 2am your time
  1. I have a three year degree from Bangladesh. Is that enough for the masters?

  2. For this programme a three year bachelor is considered alongside relevant work experience, and the published requirement is a 3.0 GPA or equivalent. Yours would be assessed rather than refused outright.

    cited the entry requirements page
  3. And can I work while studying?

  4. That depends on your visa conditions rather than on us, and I would not want to get it wrong. I can book you fifteen minutes with the international team, who deal with this daily. Thursday 9am your time?

    refused the visa question, booked the person who can
Recognise these

The questions you actually get

Not a category list. These are the messages that arrive, and the reason each one is harder than it looks.

Am I eligible for this course?

Entry requirements, in the applicant’s own situation. Published, and still asked every time.

When does the next intake start?

Dates and deadlines, which change every cycle and are the reason people email.

What does it cost, and is there help with fees?

Two questions, and the second decides whether they apply.

Is it recognised?

Accreditation. The single most important question and the least well answered.

Can I do it while working?

Format, hours and pace. The question a working adult actually needs answered.

Where am I up to with my application?

Constant during the cycle, and entirely mechanical.

Is this right for me?

The fit question a coach or a course leader should answer, not a chat window.

The timing problem

They arrive when you are least able to answer

  1. The application window

    Enquiry volume multiplies for a few weeks, and the deadline does not move for anyone.

    Nobody free
  2. Evenings

    Working adults and parents research after hours, which is when admissions has gone home.

    Nobody free
  3. Across time zones

    International applicants ask in the middle of your night, and a slow answer reads as disinterest.

    Nobody free
  4. Results and clearing

    A short, intense window where the speed of the answer decides the enrolment.

    Nobody free
What it does about it

Built around how education & coaching actually work

01

Entry requirements answered against their situation

Not a link to a page of criteria. A straight answer about whether what they have is enough, from what you publish.

Shows where the answer came from
02

Answers in the applicant’s language

International recruitment in 95 or more languages from one deployment, rather than a translated microsite per market.

Answers in their language
03

The open day or the call, booked in the moment

Interest decays quickly. It books while they are still reading, instead of promising that somebody will be in touch.

Books the appointment
04

Application status without an email

The where-am-I-up-to question, answered, so admissions spends the cycle on the applications rather than the queue.

Opens a ticket
Before the capability

What it will not do, and why

Every trade has a line an agent must not cross, and the reason is usually law, insurance or a licence rather than good manners. This is configured before anything else.

Never

Give visa or immigration advice

It is regulated in most countries, it changes constantly, and getting it wrong can cost somebody their place and their money. It routes to the team that is qualified.

Never

Promise a place or predict an outcome

Admissions decisions are made by people against criteria. An agent that implies a yes creates an expectation the institution has to break.

Never

Discuss a named student’s record

Student records are protected, and an applicant in a chat window is not verified. It answers on process and hands the rest over.

What changes

What comes off admissions

Every row is a job somebody does today. The bar is counted from the rows, so it says exactly as much as the table does and no more.

7of 11 finish without a person
  • 7 end to end
  • 1 drafted, signed off
  • 3 kept with a person
  1. Answer entry requirements and eligibility Agent, end to end
  2. Answer intake dates, deadlines and format Agent, end to end
  3. Answer fees, instalments and published funding Agent, end to end
  4. Answer accreditation and recognition Agent, end to end
  5. Answer in the applicant’s own language Agent, end to end
  6. Book an open day, a call or a taster Agent, end to end
  7. Answer where an application has got to Agent, end to end
  8. Summarise an enquiry for the admissions team Agent drafts, person signs off
  9. Visa and immigration questions Stays with a person
  10. The admissions decision Stays with a person
  11. Pastoral, wellbeing or safeguarding matters Stays with a person
Where it answers

One agent, the channels you already use

  • Website widgetOn the course page, where the eligibility question forms.
  • WhatsAppThe default for international applicants across South Asia and Africa.
  • Instagram DMWhere a coaching practice or a short course is discovered.
  • EmailTriage on the admissions address during the cycle.
  • Voice & phoneFor clearing, and for the applicant who needs to hear a voice.
What it plugs into

Connected to what you already run

  • Website widgetPer course page, answering for that course.
  • WhatsApp, Instagram, MessengerOne agent across the channels applicants actually use.
  • EmailThe admissions inbox, triaged.
  • WebhooksPush enquiries and bookings into your CRM or student system.

Everything listed is live today. See the full list.

The setup for this job

Sales Agent is this agent, configured

Your CX Agent, set up to sell.

An AI agent that recommends the right product, answers the questions that stall a purchase, and captures the order without leaving the chat.

See Sales Agent→

What it can do for you

Each of these is something a customer of yours gets, rather than a feature you switch on. Where it comes from is marked, so you can see what arrives with the agent and what needs a channel or your store connected.

Comes with your agent

  • Learns from your files and pages ingestion Built in Reads your site, your documents and your PDFs, including scanned ones that need character recognition. PDFs, documents and your website become answers, including scanned ones it has to read.
  • Captures the enquiry lead_capture Tool call Called when intent appears. It records who asked, what they wanted and how ready they are, while the conversation is still open. Records who asked, what they wanted and how ready they are, while the interest is still warm.
  • Hands over to a person handoff_human Tool call Called when a person is needed, by rule or by judgement. It passes the whole thread across rather than a notification. Passes the whole thread across, so the customer never has to explain themselves twice.

Other trades running this

Before you commit

What people in your trade ask us

Our course pages change every cycle. Does it keep up?

It re-reads on a schedule, so updating the page updates the answers. There is no second copy of the prospectus to maintain.

Can it handle applicants in other languages?

It answers in the language the question arrived in, across 95 or more, from one deployment. For international recruitment that is usually the strongest single reason to run it.

Will it tell someone they have got in?

No. It will not predict or imply an outcome. Decisions are yours and it says so.

We are a coaching business, not a university.

The shape is the same: a fit question, a price question, and a booking. One live account here runs on hundreds of podcast episodes as its knowledge, and it qualifies before it books.

What about safeguarding?

Anything pastoral or wellbeing related goes straight to a person. That is not a category for automation and it is configured not to try.

Start with your own website

Paste your URL and OU Chat trains on your own pages, so the first answers it gives are about your business rather than a template. Seven days without a card, $29/mo after that, and a full refund on any plan within 30 days if it is not right.

Build your agent→