The problem
More than eleven hundred Pakistani and Indian pieces, and customers who do not want the list. They want the one that suits them, described the way a good shop assistant would describe it. That conversation was happening by hand, in DMs, one customer at a time.
What putting it in involved
The whole range synced in with live prices, so a recommendation is never made against a piece that has sold. The widget opens on a full branded screen with the collection front and centre rather than a chat bubble in the corner, which is what makes it read as part of the shop rather than a bolted-on support tool.