Grocery · Bangladesh
Khaas Food
Grocery is a repeat-purchase business with a long tail of product questions, and in Bangladesh most of those questions arrive in a messaging app rather than on a website.
- The order happens in the conversation
Honey, ghee, mustard oil, rice, spices, fresh meat. The agent answers the question and takes the order without sending anyone to a form.
- Four languages, whichever the customer used
Bangla, English, Hindi or Arabic. There is no language switcher, because the agent answers in the one the question arrived in.
- Several outlets, one agent
Dhaka, Chattogram, Sylhet and Cumilla. The agent knows which outlet is relevant rather than answering for the wrong city.
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