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Beauty and perfume retail

Sundora

Beauty retail runs on comparison. Two fragrances differ in ways a product page describes and a shopper cannot parse, and the difference decides the sale.

The Sundora agent answering a customer question
  • Comparison questions get answered

    What is the difference between these two, which lasts longer, which suits this. Those are the questions that stall a basket, and they are answerable from the catalog.

  • A large catalog stays navigable

    Search returns a list. The agent returns an answer, and the product alongside it, which is a shorter path to a decision.

  • It works in the customer’s language

    The same agent answers in 95+ languages without a separate deployment or a translated site.

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